Sanosil Global is an international company that develops innovative products that do such things as combat hospital infections, surface disinfection, and create drinking water treatment. While a leader in disinfection, Sanosil Global was struggling when it came to their Web strategies. They needed a revamp to attract prospective customers and gain recognition as a thought leader.
All The Right Moves In All The Wrong Places
Sanosil Global engaged Synergema to analyze their complete Internet Strategy. Through the process it became apparent that their Website was generating a negative impact on their immediate strategy.
The site was designed in Flash. All the words and the images on every pages were designed in flash with no text fallbacks. They had a mobile website, but it was simply one large image. While there was the excitement of having a mobile site, it was not being discovered by the search engines. This all had to be resolved quickly!
Synergema recommended that the existing site be recoded and optimized for speed and readability by the search engines. Included in the code optimization was redeveloping the pages so the site could be responsive. Responsive means that the site can be viewed on iPads and other tablets, iPhones and Androids – as well as on the desktop. The value in this is that the user feels like the Website was designed specifically for them.
“The real win was that, through a code optimization, Sanosil Global was able to relaunch a site that was accessible to their users across multiple mobile devices, tablets, and desktops. One of the largest victories was that Sanosil is now being seen by the search engines and that has resulted in increased traffic, increased leads, and – most importantly – an increase in clients.”