Driving traffic to your site is not enough today, you need to capture more leads. There are thousands of people saying they do what you do, but what makes you different, what makes your stand out of the crowd? When people are visiting your Website, how will you capture them as a lead?
Here are some real questions real people are asking from Quora:
- What is a good strategy to increase sales?
- How do I test my call-to-action?
- How do you capture leads through your Website?
- How do I capture leads from Facebook, Twitter & Pinterest?
- How do I use LinkedIn to find new leads?
- What are the best practices in creating a landing page?
- How do I know if my landing pages and call-to-action are effective?
- How do I capture the names of my visitors?
- How do I increase the number of pages my visitors are viewing?
Firing Your Sales Person
In talking with businesses we use an analogy that makes sense to business owners. If you were to hire a sales person, but over the course of the next year that sales person does not produce any leads or any sales, as a business, what would you do? You would likely warn them, but ultimately if nothing changed, you would have to let them go. Why? They were not performing based upon your goals and expectation of the employee contract you had with that person.
You Website is your best sales person. Think about. They don’t ask for vacations or benefits, and they work for you non-stop 24 hours a day, 7 days a week, 365 days a year. What an amazing employee.
If you change your thinking about your Website and realize that no matter what you sale, your Website should be your most productive sales person. So if your Website is not performing, why are you allowing it to remain status quo?
Capturing More Leads
Synergema works with our clients to architect and implement lead capturing solutions that enable your Website to work for you even when you sleep. We utilize a unique combination of marketing automation tools, content marketing, and search engine marketing to drive traffic and a combination of A/B optimization, landing and squeeze pages, and lead capturing forms to build an optimize lead capture platform.
Your human sales people will love having leads fed to them.