“The Internet is just a chance to do something. Nowhere else can you go, ‘I have an idea, I can write this idea, and I can execute this idea.” –Paul Sheer
Businesses and organizations often know they have a problem with their marketing strategy. Most of the time its felt, but there isn’t an understanding of how to pin point the problem or how to go about fixing it.
There is a lot that goes into launching a new or even a refreshed Website, but it all boils down to the “why”. What are your goals, what do you want your visitors to see, how should they react, and how are they successful using the site (or as we like to call it, user tasks)?
Although we hear people say its not about the design, the reality is, its the design that can grab the initial attention of your audience. It provides visual clues for what you are about, if you are quality, if you are professional, and if you are what they are looking for.
We’ve heard it said so many times, “social media is for my kids,” but did you know that social media can do more than just sell? Selling is still important and it does happen in social media even if you are a service based business.
Marketing automation is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream clients, inbound and marketing automation attracts qualified prospects to your business and keeps them coming back for more.